FaceReader Online
A competitive advantage for market research firms who want to attract more clients using AI-powered insights
Your world is changing
Disruption is no longer a one-off event, it’s a constant in today’s business world. And consumer trends are changing faster than market research surveys can keep up.
Today, your client's campaigns are less effective than ever, including:
11%
Conversions are down
Aggregate conversions across
digital and traditional are down 11%
22%
Brands are unhappy
22% of brands are unhappy
with their conversion rate
50%
Trends Change
50% of Millenials & Gen Xers
no longer watch traditional TV
Every year,
marketing gets harder
Your firm must deliver in a competitive world
Clients come to you for valuable insights into the effectiveness of their ad, media and content. You play a pivotal role in helping them identify target markets, capture attention, influence behavior and drive their bottom line.
But there’s a problem.
Today’s market research surveys fail to accurately capture the emotional insights of consumers that boost brand awareness, create positive value perception and lead to a buying decision. Due to a lack of leveraging the latest AI tech as well as built-in biases.
Biases mean that surveys
Capture fewer, less valuable insights
Fail to reveal what consumers are really experiencing
Aren't accurately capturing what drives buying decisions
Which means you're not able to
Provide cutting-edge insights no one else is able to
Serve your clients in a way that makes you irreplaceable
Save clients’ significant resources that makes hiring you a no-brainer
Unfortunately, that makes you replaceable in a changing world.
Every year,
marketing gets harder
Your firm must deliver in a competitive world
Clients come to you for valuable insights into the effectiveness of their ad, media and content. You play a pivotal role in helping them identify target markets, capture attention, influence behavior and drive their bottom line.
But there’s a problem.
Today’s market research surveys fail to accurately capture the emotional insights of consumers that boost brand awareness, create positive value perception and lead to a buying decision, due to built-in biases.
Biases mean that surveys
Capture fewer, less valuable insights
Fail to reveal what consumers are really experiencing
Aren't accurately capturing what drives buying decisions
Which means you're not able to
Provide cutting-edge insights no one else is able to
Serve your clients in a way that makes you irreplaceable
Save clients’ significant resources that makes hiring you a no-brainer
Unfortunately, that makes you replaceable in a changing world.
Are you getting
the right attention?
Emotional ads are twice as likely to perform (31% vs. 16%) versus only rational content
Consumers and brands with an emotional connection increase lifetime value by +306%
Ads with an above-average emotional response generates a 23% spike in sales volume
The outstanding advantages of FaceReader Online are the fast availability of results, technical implementation support, affordable price and great communication. More important today, Ipsos needs to be a game changer, not just a data supplier to its clients.
Michal Štěpánek
Executive Director at Ipsos
Ipsos
What if you could provide AI-powered bias-free insights to attract and retain more clients?
Analyse eye movements using our webcam-based EyeReader
Acquire implicit AI-powered insights that are otherwise unavailable
The analysis of FaceReader is more data-driven you have more facts about the second to second flow of the video. We get a broader range of insights, so we can base our advice on multiple levels. This makes the advice stronger and better, and it becomes easier to help a client with a question.
Guus van Loon
Head of R&D at Bloakes
Intuitive market research
bloakes
Introducing
FaceReader Online
Here's what our AI-powered, cloud-based tool looks like in action
But that’s not all. FaceReader determines emotional valence and arousal, which are the range of emotions they feel when viewing content and the level of excitement it induces.
Why does this matter?
The more emotional valence and arousal your clients’ media creates... the more effective it is. Period.
Without doing it yourself!
When I started the FaceReader Online trial, I saw the dashboards and it was exactly what I was looking for. I was getting all the metrics I needed in my research.
Monica Gonzalez
Researcher at Anáhuac University
Anáhuac University
We get you bias-free insights. You serve your clients.
Win, win.
What is FaceReader Online?
The world’s first Facial Coding platform that provides a 98% accuracy rate for predicting implicit human emotions using cloud-based, scaleable, Responsible AI technology.
Who can use FaceReader Online?
Market research firms that want to provide clients with implicit insights into the effectiveness of their advertising, media and content —all using a standard webcam.
How does it help?
Help your clients identify target markets
Transform assumptions into clear data
Pair with surveys for powerful insights
Create new offerings with higher revenue
Leverage AI & Eye Tracking technology
What do I get from it?
Full access to FaceReader Online platform
Instantaneous insights and detailed analysis
AI-fueled Facial Coding + Eye Tracking
Flexible, credit-based usage/campaign model
Onboarding, support and consulting
Harness the power of webcam-based eye tracking. With EyeReader.
Which means you can experience the best of both worlds: AI-powered Facial Coding and the insights that only come from eye tracking analysis.
All in one place. For a fraction of the normal cost.
In days, discover if your client has impacted the right target audience to develop or launch their campaign.
Instant first impressions for any media
Accurately predict if an ad captures attention
Identify parts of the ad to be left out (or edited)
Get real-time snapshots into the effectiveness of their ads
Determine average, minimum and maximum value of emotions
Minimize lag time and lost resources in advertising production
Best of all:
You can get up and running in weeks and run your first test with subjects located all over the world simply using their webcam.
Trusted by the world's best companies
As the world’s first Facial Coding platform, which has been developed for over 20 years, we are trusted by some of the world’s prestigious brands and organizations.
So, how exactly do the AI-powered insights of FaceReader Online help you create new revenue streams?
Leverage AI, step into the future
FaceReader helps you leverage AI in a competitive world where clients are looking for forward-thinking brands that can give them an edge.
Harness the power of eye tracking
Go above and beyond using our webcam-based eye tracking analysis from anywhere in the world for deeper insights at a fraction of the traditional cost.
Deliver better insights, convert more clients
FaceReader gives you an advantage to overdeliver for your clients and be seen as a forward-thinking firm they trust.
Predict advertising effectiveness with pinpoint accuracy
Offer your clients A/B testing of a campaign’s first scene. Facial expressions are captured by FaceReader to predict effectiveness with pinpoint accuracy.
Help predict the chances of going viral by over 200%
Leverage FaceReader to target key data points that have shown an increase in shareability amongst viewers.
Complement FaceReader with surveys for richer insights
By combining your current market research surveys with Facial Coding, you’re able to deliver richer context that separates your firm.
Run as many tests as you’d like with our scalable platform
Our platform is infinitely scalable to meet your needs. Our 100% cloud-based platform allows participants to show up from anywhere in the world.
Offer AI-powered Facial Coding as an add-on or upsell
We’ve helped clients create new revenue streams through adding Facial Coding packages that increase revenue and provide a new marketing angle.
Get started in 3 steps
1
Free trial / demo
Click anywhere on this page to request
your free FaceReader Online trial
2
Concierge onboarding
If you’re ready to move forward,
our team will execute your full onboarding.
3
Execute your campaign
Whether DIY, full-service or a hybrid,
you’ll get everything you need to execute.
Results
Three paths
Endless possibilities
We have three ways to get up and running using our platform.
Do it yourself
For businesses that want to leverage FaceReader with current survey tools and combine Facial Coding using a DIY model after we help you get set up and running.
Full-Service
For businesses that want full-service campaign setup, organization, execution and interpreted results delivered. Tell us what you need, we’ll take care of everything else.
Hybrid
Our team sets up, runs and executes your first campaign to help your team integrate Facial Coding. During the process, we’ll teach you to do it yourself.
If you need a further customized solution, our team can bring that to life.
Due to our concierge onboarding, we’re limited in the number of new clients we can take on.
Join us now so you don't miss out!
FaceReader Online is quite visual and intuitive so it is nice to show the results to clients, you don’t have to explain it as much compared to other implicit tools.
Guus van Loon
Head of R&D at Bloakes
Intuitive market research
bloakes
We're different
Because you are
FaceReader Online
Other Options
World's 1st Facial Coding Platform
Most Accurate Facial Coding (98%)
EU-Based, 100% Responsible AI
1,200+ Google Scholar Citations
Infinitely Scalable
Flexible, Credit-Based Packages
Flexible pricing
On your terms
FaceReader’s credit-based pricing model is designed to serve the needs of your organization.
Small Remote Lab
-
Enough for 3-10 small studies a year
-
Includes basic set-up support
Remote Lab
-
Enough for 10-30 small studies a year
-
Includes project set-up and evaluation
Unlimited Remote Lab
-
Run as many large studies as you like
-
Includes onboarding and evaluation workshops
-
Includes 1 year FaceReader for Windows license
-
Subject to a fair use policy
Custom Project
-
Include a participant panel
-
Survey creation & reporting
-
Tell us your needs and we will make a quote
Basic Project
-
100 participants from the general population of 1 country
-
2 video advertisements
-
Basic report including standard questions
Premium Project
-
250 participants from 1 country (with specification options)
-
up to 10 videos or website tasks
-
Premium report including flexible questions
Integrate FaceReader into
your current survey tools
FaceReader amplifies the effectiveness of today’s common research tools.
Your FaceReader Online questions
Answered
FaceReader Online’s facial coding platform is for market research firms who want to effectively help their clients’ capture the emotional effectiveness of their ad campaigns using the world’s first and most accurate platform.
With your FaceReader Online engagement, you get access to our cloud-based platform and technology to run your campaigns. Using a flexible, credit-based model, you can get started with a DIY model, a Full Service, or a Hybrid.
Yes! While our technology is state-of-the-art, we’re here to simplify your ability to integrate it into your processes.. From onboarding to customized support and done-for-you campaigns, our team is here to ensure you’re seeing results with the least time and effort.
We can get your firm up and running, complete our onboarding within a week or two, and complete your first campaign typically within three weeks. We’re here to assist you as much (or as little) as needed to leverage our Facial Coding technology to complement any surveys you’re currently running.
You can add Facial Coding as an option for higher-tiered services that include current clients or upsell them into new packages that bring in more revenue in less time like several of our clients.
Depends on the plan you choose, but our flexible pricing has been built for your goals, budget, etc. Because everything is cloud-based, there are no hard costs that come from traditional emotion-based testing, such as ECG equipment, physical labs and in-person research.
Definitely. We understand there can be hesitation with the term ‘Facial Coding’, but it’s trusted by major organizations at scale. As an EU-based company, we place enormous value on ensuring all data is safe. We’re a front-runner in ethical AI software development and privacy by design who aims to be a leader for what Responsible AI looks like.
Working with FaceReader completely changed my perspective. I can now handle more clients in a shorter amount of time and it changed my life and business!
Patryk Wawrzyński
CEO at Alpaca Innovations
Alpaca Innovations
The future of advertising is here
Will you be a part of it?
Don’t wait.
Take the first step toward elevating your market research results
—schedule your free trial today!